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Northwind relaunched its marketing site in three weeks
How a four-person marketing team moved off a legacy CMS and now ships landing pages without engineering tickets.
Sam OkaforSolutions Architect
Northwind’s marketing team was filing an engineering ticket for every new landing page. Launches waited on sprint planning, and small copy fixes took days.
The migration
Blinkk mapped their existing page types onto twelve modules from the design system, imported 140 pages with a script, and trained the team in a single afternoon.
“We launched our spring campaign in a day. Last year it took a month.”
The results
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3 weeks from kickoff to launch
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90% fewer engineering tickets for content
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Lighthouse performance score of 99
